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Mallinckrodt Chemical / J.T. Baker, merged to form Mallinckrodt Baker Inc. in 1995. Located in Phillipsburg NJ, Mallinckrodt Baker Inc. was a division of Tyco International. Now known as Avantor, the company has operations throughout the world and is a global supplier of ultra-high-purity chemicals and materials for the life sciences and advanced technology markets.

MBI focused on three major markets: Microelectronic, Biopharmaceutical and Laboratory.

SGW developed various marketing materials and campaigns for MBI over the years.

Services included:

  • research
  • focus groups
  • brand positioning
  • corporate videos
  • sales training materials
  • logo development
  • newsletters
  • trade show booth designs and promotions
  • brochures, print and online advertising
  • direct mail
  • banners
  • catalogs and a comprehensive trade media public relations program