Mallinckrodt Chemical / J.T. Baker, merged to form Mallinckrodt Baker Inc. in 1995. Located in Phillipsburg NJ, Mallinckrodt Baker Inc. was a division of Tyco International. Now known as Avantor, the company has operations throughout the world and is a global supplier of ultra-high-purity chemicals and materials for the life sciences and advanced technology markets.
MBI focused on three major markets: Microelectronic, Biopharmaceutical and Laboratory.
SGW developed various marketing materials and campaigns for MBI over the years.
- focus groups
- brand positioning
- corporate videos
- sales training materials
- logo development
- trade show booth designs and promotions
- brochures, print and online advertising
- direct mail
- catalogs and a comprehensive trade media public relations program